Intelektualna lastnina je edini zakoniti monopol na trgu, ki ga država omogoča podjetjem. »Če imaš nekaj, kar je unikatno in si to pravilno zaščitil, imaš s tem monopol,« pravi Tina Osojnik. Poleg tega to predstavlja večjo možnost za pridobivanje investitorjev in...
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7. novembra ob 16h, v Inkubatorju Savinjske regije Katere so tiste spremembe, ki področje strateškega upravljanja blagovnih znamk danes najbolj zaznamujejo in predstavljajo največje izzive? Skozi osnovne definicije, orodja, primere in diskusijo z udeleženci bomo...
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